Canada has an estimated $14.7 trillion in printed media and paper output.
With the federal government having yet to set a price on paper, we have to ask, why aren’t all the print companies selling their products here in Canada?
“It’s really interesting because the print media industry is one of the most competitive in the world,” said Adam Taylor, president of the Canadian Press Association, the country’s largest trade association.
“There’s a huge amount of demand in print media, so why aren?
And that’s where the answer lies.”
The answer to this question is probably quite simple.
Canada’s print industry is a bit of a crossroads, and many of the companies that have been in business for years in Canada are struggling financially.
According to Taylor, “there’s not enough money in the sector to support the cost of printing, and so it’s more like it’s in a dead-end job.”
There are still more than 20,000 print media companies in the country, and Taylor said there are a number of reasons for this.
“They’re not getting much support from the government, so they’re basically doing what they can to survive,” he said.
But the bigger problem, he added, is that the industry is suffering from what he called “a crisis of confidence” among consumers.
Taylor pointed to the decline of newspapers as one of its main culprits.
“There’s definitely some structural reasons, but the fact is, a lot of people are still waiting for the internet,” he added.
“The fact that they’re going to be a little bit behind is going to hurt them a lot, and there’s a lot to be done to make them a little more competitive.”
The print industry has seen an influx of new businesses, but Taylor said this is just a symptom of the underlying crisis.
“If you look at the companies in print, they’re still struggling.
They’re not doing very well.
And that is really going to impact their business models.”
He added that the printing industry needs to look at itself first.
“We need to think about the future of the printing sector.
And I think we need to understand what’s driving the print industry to this point, and where we need the print sector to go in the future,” he concluded.
While Taylor said the print printing industry is in a good position, there are still many unanswered questions about the sector.
For example, what are the most pressing challenges for the industry going forward?
“We have a lot more questions about how the print industries are going to evolve,” he continued.
“The print sector has to get back to where it was before, and that is printing, printing, print.”
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